Chairs: Lisa Yarnell, Susan Avarde, Brad Golden, Lucie Claire Vincent
For a list of Members, Chat, Resources (documents, videos) and Meetings please visit the following link: Brand & Trends SIG Page
1. WHAT IS
This dynamic SIG focuses on powerful megatrends, fast-changing consumer attitudes and advanced analytics to understand the implications for what we buy, how we purchase and what we value.
Our goal is to serve the membership by providing relevant programming to foster debate and thought leadership around Brands and market trends and the implications for business strategy. We aim to live at the intersection of culture and the marketplace.
Expect to hear speakers share insights regarding opportunities being presented by disruptive megatrends. Presenters will come from the worlds of: consumer, retail, ecommerce, fintech, brand strategy, payments, and wellness.